SWCC Nature-based Tourism Capacity Building & Development Project

BACK TO PROJECTS

PROJECT OVERVIEW

Supporting the Landcare and Natural Resource Management (NRM) sector to develop environmentally sustainable nature-based tourism ventures is the focus of a new SWCC project running between February and December 2017.

Nature-based tourism includes a range of tourism experiences such as adventure tourism, eco-tourism and aspects of cultural and rural tourism.

For some time, SWCC and its regional partner groups have been exploring tourism business concepts which could ultimately increase their capacity to enhance and protect the South West region. One of the biggest challenges they encountered was developing viable financial models based on accurate market analysis.

To help overcome this challenge, SWCC sought funding from the WA Government and the Royalties for Regions program to engage a tourism consultant with a strong business acumen to mentor the groups through their business development journey.

SWCC has since engaged David Duncanson of Kirkgate Consulting Pty Ltd to develop a business case template and to support the groups in their efforts to complete their tourism business cases.

Significant work is required to achieve their aims including developing a sound business concept and delivery model, determining financial viability, researching the nature-based tourism market segment, and considering environmental impacts. A strong understanding of the tourism sector from local, state and national perspectives is also essential which is why SWCC and the groups maintain relationships with tourism stakeholders including Australia’s South West, Margaret River Busselton Tourism Association, South West Development Commission and Regional Development Australia South West.

Further consultation with stakeholders including local government is ongoing to ensure that all proposed business activities are integrated with current and future tourism strategies.

“The people of Landcare live and breathe this so for us nature-based tourism is a perfect match

SWCC chief executive Damien Postma believes tourism is at its best when local, passionate and knowledgeable people show off their part of the world and tell a story about why it is important, unique and valuable.

FUTURE DIRECTIONS

A nature-based tourism workshop hosted by SWCC and facilitated by consultants David Duncanson of Kirkgate Consulting Pty Ltd and Kylie Telfer of Illouette Pty Ltd is planned for the new financial year. Regional Landcare groups will have an opportunity to meet one-on-one with experienced tourism stakeholders and receive advice on their business concepts. At the same time, SWCC will work in collaboration with relevant groups and stakeholders to launch at least one venture.

FUN FACT

The intrastate market remains one of the South West region’s most crucial source markets, accounting for 82% of total visitation.

Tourism Research Australia and Tourism Western Australia, Year Ending March 2017

COMMITMENT
4 new partnerships created

ACHIEVEMENT
4 new partnerships created

COMMITMENT
1 Aboriginal group engaged

ACHIEVEMENT
1 Aboriginal group engaged

Project Manager

Jenelle Bowles

Key Partners

REGIONAL PARTNERS

INDUSTRY PARTNERS

© 2019 South West Catchments Council

SWCC PROJECTS

Log in with your credentials

Forgot your details?